THE AGENCY SECRET
By Anthony Gindin
For the agency principal looking to systemize repeatable growth, this book provides practical frameworks to help you reimagine, then reinvent. To elevate your strategic value, better productize your offerings, then consistently land high value clients, quarter after quarter, on repeat.
$24.99 USD
BUY NOW"Smart people let other smart people change their minds."
ANTHONY GINDIN
TABLE OF CONTENTS
PREFACE
The Agency Secret
The Purpose of this Book
YOUR LEADERSHIP
01: The Illusive Magic Bullet
02: A Look in the Mirror
03: Putting Yourself First
04: Becoming Intentional
THE 4 LEVERS OF AGENCY™
05: Focus
06: Retention
07: Positioning
08: Offer
THE CLIENT PERSPECTIVE
09: Start with Who
10: Your Perceived Value
11: Process Alone is Not a Differentiator
12: Results & The Unique Mechanism
13: The Strategic Offer
14: The Client Transformation Story™
MARKET POSITIONING
15: The Layers of Market Positioning
16: Harpoons & Helicopters
17: Acquiring Objectivity
SYSTEMIZING REPEATABLE GROWTH
18: Aspirational Positioning
19: Growth Modelling
20: Reverse Engineered Metrics
21: The "In-House Client" Model
CULTURAL SOCIALIZATION
22: Sum of the Vectors
23: Leaders Create Tension
24: The Big Announcement
COURAGE & INVESTMENT
25: Your Investment Strategy
26: The Emotional Cycles of Change
INSIDE THE BOOK...
Frameworks to consistently achieve:
20%(+) YOY Growth
with a healthy
20%(+) Net Profit Margin
And we get there through a holistic transformation process that includes:
✨AGENCY LEADERSHIP
Become a more intentional leader and futureproof your agency (before it’s too late).
✨YOUR BUSINESS MODEL
When and how to evolve your agency business model.
✨MARKET CLARITY
Having the courage to focus on a more specific dream client.
✨CLIENT-FIRST POSITIONING
How to develop a more compelling and client-centric brand position.
✨ELEVATING YOUR VALUE
How to re-engineer your services to deliver greater value to your dream clients.
✨PRODUCTIZING YOUR VALUE
How to package your offerings to generate qualified new business meetings.
✨CLIENT ACQUISITION MODELS
How to systemize a repeatable client acquisition model.
ABOUT THE AUTHOR
Anthony Gindin
Founder & CEO, Futurecraft Consulting
Over the past 23 years, Anthony has built six companies, sold four of them, published two books, spoken at events around the world, worked with executive leaders in 17 countries, and been recognized with 11 international marketing awards. Today, Anthony helps agency principals systemize repeatable growth.
"Listening is the most powerful practice you can perfect - in both life and business."
ANTHONY GINDIN
"Every agency leader should have a copy of this book on their desk."
Erin Cardone, Founder at Legendary
$24.99 USD
BUY NOWBook a Speaking Engagement
As an experienced keynote speaker, Anthony delivers compelling talks on:
✨ Agency Leadership
✨ Market Positioning
✨ Service Design & Productization
✨ Creating a Sellable Agency
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